The San Francisco-based beer maker will also be suspending production of its popular Christmas ale. But next time you’re out and see that signature tap handle, maybe order up a pint to remember how it got to where it is now. by Dianne de Guzman Jun 12, 2023, 10:20am PDT. It’s a beer that’s so prevalent on tap lists in Los Angeles, it becomes easy to pass it over for something newer or unusual. Allagash now brews dozens of different beers, but more than 50% of its volume is dedicated to the original White. Tod built a brewery with the mission of sharing the witbier style, and the success of Allagash White has driven the brewery to become one of the 50 largest craft breweries in the country. As more drinkers discovered the style, more bars and restaurants turned toward Allagash as a craft up-sell for Blue Moon fans. The brand was further boosted when MillerCoors began to push its Blue Moon brand of Belgian wits. They have a citrus flavor, sort of like lemon verbena, and a lot of interesting little characters, all subtle.”įather’s Office was an early outpost for craft beer, and one of the early supporters of Allagash White in Los Angeles. “When somebody asks us for a light beer,” Father’s Office owner San Yoon told The Times in 2007, “we steer them to a wit, because it’s real beer - wits are low in alcohol, but they’re distinctive. White Ale from Saint Archer Brewing Company (San Diego, CA) Great American Beer Festival Winner, Gold, 2014. Witbiers are also versatile with food, and light enough to make them a good match for L.A.’s climate. The style is approachable enough for diners just dipping their toe into the craft beer offerings, but there’s enough depth and complexity of flavor to satisfy lifelong beer lovers. Now the Allagash website lists more than 400 bars and restaurants serving White within 20 miles of the airport. I could literally land at LAX, rent a car, and hit all the accounts in a day.” “When we first started selling beer out here,” Tod says, maybe a dozen years ago, “we probably only had five or 10 draft accounts. ![]() “Now, it’s a monster for us.” Day says that while the focus is increasingly on local producers in the craft beer industry, “exceptions are made for Allagash, because the beer is so good.” “Allagash got in early with their White beer,” says Kevin Day, director of marketing and operations at Wine Warehouse. restaurant industry with a beer portfolio full of high-end European brands and early California craft breweries such as North Coast, Anderson Valley and Lost Coast. ![]() To distribute the beer in Southern California, Allagash partnered with White Warehouse, a wholesaler established in the L.A. ![]() was absolutely one of those markets - I just love selling beer out here.” The Vermont native says he drinks White almost exclusively, and he’d be perfectly happy if that were the only beer he could drink for the rest of his life. “We ended up pulling out of 12 states, but we stayed in the markets where we really felt the brand was relevant,” Tod says.
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